Website · Case study

Explore Outdoor

Outdoor hub marketing site—trail & hiking, camp, training, shooting, gear rental, and outbound programs with bilingual nav, clear CTAs, and destination storytelling.

Next.js
React
Tailwind CSS

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Context

Problem

A multi-program outdoor brand needed one digital home—clear paths to trails, camp, training, gear, and outbound trips—without burying CTAs in a generic brochure layout.

Audience

User

Prospective guests and partners scanning on mobile first, often bilingual, deciding whether to inquire or book a program.

Approach

Solution

A Next.js marketing site with bilingual navigation, section storytelling for each program pillar, and prominent conversion points backed by strong hero imagery.

Capabilities

Key features

Program pillars: trail & hiking, camp, training, shooting, rental, outbound
Bilingual navigation and scannable section hierarchy
Destination-led visuals with clear primary CTAs

Hard parts

Challenges

Fitting many program types without a cluttered first viewport
Keeping bilingual labels readable at mobile widths
Balancing storytelling imagery with performance on mobile networks

Outcome

Impact

Visitors can understand what Explore Outdoor offers and take a next step from a single, branded marketing surface.

Stack

Tech choices

Next.js
Fast static/marketing deployment on Vercel with App Router conventions.
React
Composable sections for program pillars and shared nav patterns.
Tailwind CSS
Rapid responsive layout tuning without a heavy component library.

Gallery

Screenshots

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